Principles of marketing : a global perspective

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050 0 0 ‡aHF5415.13 ‡b.S437 1995
100 1 ⊔ ‡aSemenik, Richard J.
245 1 0 ‡aPrinciples of marketing : ‡ba global perspective / ‡cRichard J. Semenik, Gary J. Bamossy.
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aCincinnati, Ohio : ‡bSouth-Western College Publishing, ‡cc1995.
300 ⊔ ⊔ ‡axxii, 682 p. : ‡bill. (some col.), col. maps ; ‡c26 cm.
500 ⊔ ⊔ ‡aMaps on lining papers.
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
700 1 ⊔ ‡aBamossy, Gary J., ‡d1949-
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