Principles of marketing :
a global perspective /
Richard J. Semenik, Gary J. Bamossy.
APA Citation
Semenik, R. J., Bamossy, G. J. (1995). Principles of marketing: a global perspective. 2nd ed. Cincinnati, Ohio: South-Western College Publishing.
MLA Citation
Semenik, Richard J, and Gary J. Bamossy. Principles of Marketing: a Global Perspective. 2nd ed. Cincinnati, Ohio: South-Western College Publishing, 1995.
Warning: These citations may not always be complete (especially for serials).