Are product attribute beliefs the only mediator of advertising effects on brand attitude? /
Andrew A. Mitchell and Jerry C. Olson.

Description

Main Author

Mitchell, Andrew A., 1939-

Related Names

Olson, Jerry C. (Jerry Corrie), 1944-

Language(s)

English

Published

[University Park, Pa.?] : College of Business Administration, The Pennsylvania State University, 1981.

Subjects

Advertising > Advertising / Psychological aspects.
Brand choice.
Consumers' preferences.

Physical Description

42 pages ; 28 cm

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