Cognitive effects of advertising repetition /
Andrew A. Mitchell and Jerry C. Olson.

Description

Main Author

Mitchell, Andrew A., 1939-

Related Names

Olson, Jerry C. (Jerry Corrie), 1944-

Language(s)

English

Published

University Park, Pa. : College of Business Administration, Pennsylvania State University, 1976.

Subjects

Advertising > Advertising / Psychological aspects.

Physical Description

22 pages : illustrations ; 28 cm

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