Exploring the structural characteristics of consumers' knowledge /
Beth Walker, Richard Celsi, Jerry Olson.

Description

Tools

Cite this Export citation file

Main Author: Walker, Beth.
Related Names: Olson, Jerry C. (Jerry Corrie), 1944-
Celsi, Richard.
Language(s): English
Published: University Park, Pa. : College of Business Administration, Pennsylvania State University, 1986.
Subjects: Consumer education.
Physical Description: 21 pages : illustrations ; 28 cm.
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only) no.160	Pennsylvania State University

View HathiTrust MARC record

Similar Items

The construction of scientific meaning

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1987

Encoding processes : levels of processing and existing knowledge structures

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1980

Implications of an information processing approach to pricing research

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1980

The importance of cognitive processes and existing knowledge structures for understanding food acceptance

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1979

Price as an informational cue : effects on product evaluations

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1976

Theories of information encoding and storage : implications for consumer research

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1977

Inferential belief formation in the cue utilization process

Author: Olson, Jerry C. (Jerry Corrie), 1944-
Published: 1977

Debriefing effects on subjects in consumer research involving deception

Author: Toy, Daniel Robert, 1947-
Published: 1987

Are product attribute beliefs the only mediator of advertising effects on brand attitude?

Author: Mitchell, Andrew A., 1939-
Published: 1981

Consumer response to price : attitudinal, information processing perspective (condensed version)

Author: Jacoby, Jacob.
Published: 1976