The use of restricted and unrestricted maximum likelihood factor analysis to examine alternative measures of brand loyalty /
Andrew A. Mitchell and Jerry C. Olson.

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Main Author
Mitchell, Andrew A., 1939-
Related Names
Olson, Jerry C. (Jerry Corrie), 1944-
Language(s)
English
Published
University Park : Pennsylvania State University, 1975.
Subjects
Motivation research (Marketing) > Methodology.
Marketing research > Statistical methods.
Physical Description
25 unnumbered leaves : illustrations ; 28 cm
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Limited (search only)   no.29 Pennsylvania State University