Marketing experience goods on the Internet /
Rajiv Lal and Miklos Sarvary.

Description

Main Author

Lal, Rajiv.

Related Names

Sarvary, M. (Miklos)

Language(s)

English

Published

[Stanford] : Graduate School of Business, Stanford University, [1997].

Subjects

Consumers' preferences > Consumers' preferences / Mathematical models.
Brand choice > Brand choice / Mathematical models.
Competition > Competition / Mathematical models.
Internet marketing > Internet marketing / Mathematical models.

Note

"August 27, 1997."

Physical Description

31 p. : ill. ; 28 cm.

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