Marketing experience goods on the Internet /
Rajiv Lal and Miklos Sarvary.

APA Citation

Lal, R., Sarvary, M. (Miklos). (1997). Marketing experience goods on the Internet. [Stanford]: Graduate School of Business, Stanford University.

MLA Citation

Lal, Rajiv, and M. (Miklos) Sarvary. Marketing Experience Goods On the Internet. [Stanford]: Graduate School of Business, Stanford University, 1997.

Warning: These citations may not always be complete (especially for serials).