Shelf space allocation for store brands /
Marcel Corstjens, Rajiv Lal, Judy Corstjens.

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Main Author: Corstjens, Marcel.
Related Names: Corstjens, Judy.
Lal, Rajiv.
Stanford University. Graduate School of Business.
Language(s): English
Published: [Stanford, Calif. : Jackson Library, Graduate School of Business, Stanford University], 1994.
Subjects: Brand name products > Brand name products / Marketing.
Brand choice > Brand choice / Effect of display of merchandise on > Brand choice / Effect of display of merchandise on / Mathematical models.
Note: "May 1994".
Physical Description: 34 leaves ; 28 cm.
Locate a Print Version: Find in a library

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Limited (search only) no.1305	Pennsylvania State University

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