Formal choice models in marketing /
by Marcel L. Corstjens, David A. Gautschi.

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Main Author: Corstjens, Marcel
Related Names: Gautschi, David A.
Language(s): English
Published: [Ithaca, N.Y.] : Graduate School of Business and Public Administration, Cornell University, [1981]
Subjects: Consumers' preferences > Consumers' preferences / Mathematical models.
Note: "June, 1981."
Physical Description: 40 leaves ; 29 cm.
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