The design of consumer research panels: conception and administration of the Berkeley food panel

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100 1 ⊔ ‡aBucklin, Louis P. ‡wcn
245 1 4 ‡aThe design of consumer research panels: conception and administration of the Berkeley food panel ‡c[by] Louis P. Bucklin and James M. Carman.
260 ⊔ ⊔ ‡a[Berkeley] ‡bInstitute of Business and Economic Research ‡c[1967]
300 ⊔ ⊔ ‡ax, 195 p. ‡billus., forms, maps. ‡c23 cm.
490 ⊔ 0 ‡aIBER special publications
500 ⊔ ⊔ ‡aAt head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
500 ⊔ ⊔ ‡aPublications of the Institute of Business and Economic Research, University of California.
504 ⊔ ⊔ ‡aBibliography: p. 187-195.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aGrocery trade ‡zCalifornia ‡zBerkeley.
650 ⊔ 0 ‡aConsumer panels ‡zCalifornia ‡zBerkeley.
700 1 0 ‡aCarman, James M. ‡ejoint author. ‡wcn
710 2 0 ‡aUniversity of California, Berkeley. ‡bGraduate School of Business Administration ‡wcn
740 0 1 ‡aResearch program in marketing.
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