Strategic marketing cases and applications /
David W. Cravens and Charles W. Lamb, Jr.

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Main Author
Cravens, David W.
Related Names
Lamb, Charles W.
Language(s)
English
Published
Homewood, Ill. : R.D. Irwin, 1983.
Subjects
Marketing > Case studies.
Physical Description
xix, 648 p. : ill. ; 24 cm.
ISBN
0256029369
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Limited (search only)   University of Michigan