Strategic marketing /
David W. Cravens.

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Main Author
Cravens, David W.
Language(s)
English
Published
Chicago : Irwin, c1997.
Edition
5th ed.
Subjects
Marketing > Management > Case studies.
Marketing > Management.
Marketing > Decision making.
Physical Description
xviii, 670 p. : ill. ; 24 cm.
ISBN
0256214387
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