Strategic marketing /
David W. Cravens, Nigel F. Piercy.

Description

Main Author

Cravens, David W.

Related Names

Piercy, Nigel.

Language(s)

English

Published

Boston, Mass. : McGraw-Hill/Irwin, c2006.

Edition

8th ed.

Subjects

Marketing > Marketing / Management > Marketing / Management / Case studies.
Marketing > Marketing / Management.
Marketing > Marketing / Decision making.

Note

Various multi-media instructional materials are available to supplement the text.

Physical Description

xvii, 726 p. : ill. ; 26 cm.

ISBN

0072966343 (alk. paper)

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