Strategic marketing management cases /
David W. Cravens, Charles W. Lamb, Jr.

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Main Author
Cravens, David W.
Related Names
Cravens, David W.
Lamb, Charles W.
Language(s)
English
Published
Burr Ridge : Irwin, c1993.
Edition
4th ed.
Subjects
Marketing > Case studies.
Note
Rev. ed. of: Strategic marketing management cases and applications. 3rd ed. 1990.
Physical Description
xviii, 900 p. : ill. ; 25 cm.
ISBN
0256105316
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