Principles of global marketing /
Warren J. Keegan, Mark C. Green

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Main Author
Keegan, Warren J
Related Names
Keegan, Warren J.
Green, Mark C
Language(s)
English
Published
Upper Saddle River, NJ : Prentice Hall, 1997
Subjects
Export marketing > Management > Case studies
Export marketing > Management
Physical Description
421 p. : ill., maps ; 27 cm
ISBN
0137222998
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