Principles of global marketing

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040 ‡aDLC ‡cDLC
050 0 0 ‡aHF1416 ‡b.K443 1997
035 ‡a(OCoLC)34839706
100 1 ‡aKeegan, Warren J
245 1 0 ‡aPrinciples of global marketing / ‡cWarren J. Keegan, Mark C. Green
260 ‡aUpper Saddle River, NJ : ‡bPrentice Hall, ‡c1997
300 ‡a421 p. : ‡bill., maps ; ‡c27 cm
538 ‡aMode of access: Internet.
650 0 ‡aExport marketing ‡xManagement ‡vCase studies
650 0 ‡aExport marketing ‡xManagement
700 1 ‡aKeegan, Warren J. ‡tMultinational marketing management
700 1 ‡aGreen, Mark C
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