Marketing plans that work :
targeting growth and profitability /
Malcolm H. B. McDonald, Warren J. Keegan.

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Main Author: McDonald, Malcolm.
Related Names: Keegan, Warren J.
Language(s): English
Published: Boston : Butterworth-Heinemann, c1997.
Subjects: Marketing > Marketing / Planning.
Note: Includes index.
Physical Description: viii, 236 p. : ill. ; 24 cm.
ISBN: 0750698284
Locate a Print Version: Find in a library

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Limited (search only)	University of Michigan

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