Global marketing /
Warren J. Keegan, Mark C. Green.

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Main Author
Keegan, Warren J.
Related Names
Keegan, Warren J.
Green, Mark C.
Language(s)
English
Published
Upper Saddle River, N.J. : Prentice-Hall, c2000.
Edition
2nd ed.
Subjects
Export marketing > Management > Case studies.
Export marketing > Management.
Note
Rev. ed. of: Principles of global marketing / Warren J. Keegan, Mark C. Green. c1997.
Physical Description
p. cm.
ISBN
0130842680 (pbk.)
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