Ethics in social marketing

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245 0 0 ‡aEthics in social marketing / ‡cAlan R. Andreasen, editor.
260 ⊔ ⊔ ‡aWashington, D.C. : ‡bGeorgetown University Press, ‡cc2001.
300 ⊔ ⊔ ‡aix, 212 p. : ‡bill. ; ‡c24 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
505 0 0 ‡tEthics and the social marketer : a framework for practitioners / ‡rWilliam A. Smith -- ‡tEthical considerations in the use of marketing for the management of public health and social issues / ‡rMichael L. Rothschild -- ‡tEthics of international social marketing / ‡rGeorge G. Brenkert -- ‡tSocial marketing as business strategy : the ethical dimension / ‡rD. Kirk Davidson and William D. Novelli -- ‡tAlliances and ethics in social marketing / ‡rAlan R. Andreasen and Minette E. Drumwright -- ‡tSocial marketing and social contracts : applying integrative social contracts theory to ethical issues in social marketing / ‡rN. Craig Smith -- ‡tMarketing ethics to social marketers : a segmented approach / ‡rSusan D. Kirby and Alan R. Andreasen -- ‡tTeaching and modeling ethics in social marketing / ‡rMichael D. Basil.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aSocial marketing ‡xMoral and ethical aspects.
700 1 ⊔ ‡aAndreasen, Alan R., ‡d1934-
899 ⊔ ⊔ ‡a39015049715876
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