The advertising controversy : evidence on the economic effects of advertising

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040 ‡aDLC ‡cDLC ‡dm.c. ‡dCU-SC
090 ‡aHF5826.5.A43
035 ‡a(OCoLC)6862699
100 1 ‡aAlbion, Mark S., ‡d1951-
245 1 4 ‡aThe advertising controversy : ‡bevidence on the economic effects of advertising / ‡cMark S. Albion, Paul W. Farris.
260 ‡aBoston, Mass. : ‡bAuburn House Pub. Co., ‡cc1981.
300 ‡axxi, 226 p. : ‡bill. ; ‡c24 cm.
538 ‡aMode of access: Internet.
650 0 ‡aAdvertising ‡xManagement.
650 0 ‡aAdvertising ‡xEconomic aspects.
650 0 ‡aAdvertising media planning.
700 1 0 ‡aFarris, Paul.
CID ‡a000265692
DAT 0 ‡b20111212000000.0
DAT 1 ‡a20120815095258.0 ‡b2024-05-03T17:54:10Z
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