Cases in marketing management /
Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet.

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Main Author: Dalrymple, Douglas J.
Related Names: Jeannet, Jean-Pierre.
Parsons, Leonard J.
Language(s): English
Published: New York : Wiley, c1992.
Subjects: Marketing > Marketing / Management > Marketing / Management / Case studies.
Physical Description: x, 598 p. : ill. ; 25 cm.
ISBN: 0471547468 (acid-free paper)
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