Cases in marketing management /
Douglas J. Dalrymple, Leonard J. Parsons, Jean-Pierre Jeannet.
APA Citation
Dalrymple, D. J., Jeannet, J., Parsons, L. J. (1992). Cases in marketing management. New York: Wiley.
MLA Citation
Dalrymple, Douglas J, Jean-Pierre Jeannet, and Leonard J Parsons. Cases In Marketing Management. New York: Wiley, 1992.
Warning: These citations may not always be complete (especially for serials).