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‡a658.8/3
‡220
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‡aTull, Donald S.
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‡aMarketing research :
‡bmeasurement & method : a text with cases /
‡cDonald S. Tull, Del I. Hawkins.
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250 |
⊔ |
⊔ |
‡a5th ed.
|
260 |
⊔ |
⊔ |
‡aNew York :
‡bMacmillan ;
‡aLondon :
‡bCollier Macmillan,
‡cc1990.
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⊔ |
⊔ |
‡axxii, 836 p. :
‡bill. (some col.) ;
‡c24 cm.
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⊔ |
‡aIncludes bibliographical references and indexes.
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‡aMode of access: Internet.
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‡aHawkins, Del I.
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