Marketing research : measurement & method : a text with cases

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050 0 ‡aHF5415.2 ‡b.T83 1990
082 0 ‡a658.8/3 ‡220
100 1 ‡aTull, Donald S.
245 1 0 ‡aMarketing research : ‡bmeasurement & method : a text with cases / ‡cDonald S. Tull, Del I. Hawkins.
250 ‡a5th ed.
260 ‡aNew York : ‡bMacmillan ; ‡aLondon : ‡bCollier Macmillan, ‡cc1990.
300 ‡axxii, 836 p. : ‡bill. (some col.) ; ‡c24 cm.
504 ‡aIncludes bibliographical references and indexes.
538 ‡aMode of access: Internet.
650 7 ‡aMarketing research ‡2fast ‡0(OCoLC)fst01010284
650 0 ‡aMarketing research ‡xCase studies.
650 0 ‡aMarketing research.
655 7 ‡aCase studies ‡2fast ‡0(OCoLC)fst01423765
700 1 ‡aHawkins, Del I.
CID ‡a010692408
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DAT 1 ‡a20240402081739.0 ‡b2024-09-09T17:31:23Z
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