Market-based management : strategies for growing customer value and profitability

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050 0 0 ‡aHF5415.13 ‡b.B46 1997
100 1 ⊔ ‡aBest, Roger J.
245 1 0 ‡aMarket-based management : ‡bstrategies for growing customer value and profitability / ‡cRoger J. Best.
260 ⊔ ⊔ ‡aUpper Saddle River, NJ : ‡bPrentice Hall, ‡cc1997.
300 ⊔ ⊔ ‡axxiii, 424 p. : ‡bill. ; ‡c23 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
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