Exploring marketing research /
William G. Zikmund.
APA Citation
Zikmund, W. G. (1994). Exploring marketing research. 5th ed. Fort Worth: Dryden Press.
MLA Citation
Zikmund, William G. Exploring Marketing Research. 5th ed. Fort Worth: Dryden Press, 1994.
Warning: These citations may not always be complete (especially for serials).