The 1978-79 Simmons study of selective markets and the media reaching them /
Advertising Research Foundation.

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Corporate Author: Advertising Research Foundation.
Language(s): English
Published: New York : ARF, 1979.
Subjects: Readership surveys > Readership surveys / United States.
Consumption (Economics) > Consumption (Economics) / Surveys.
Advertising > Advertising / Research > Advertising / Research / United States.
Note: At head of title: Professional audit of research services.
Physical Description: 61 p. ; 28 cm.
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Limited (search only)	University of Michigan

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