The 1978-79 Simmons study of selective markets and the media reaching them

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050 0 ‡aHF5815.U5 ‡bA38 1979
110 2 ‡aAdvertising Research Foundation.
245 1 4 ‡aThe 1978-79 Simmons study of selective markets and the media reaching them / ‡cAdvertising Research Foundation.
260 0 ‡aNew York : ‡bARF, ‡c1979.
300 ‡a61 p. ; ‡c28 cm.
490 0 ‡aResearch audit.
500 ‡aAt head of title: Professional audit of research services.
505 0 ‡aScope abd objectives of the study -- Design and selection of the sample -- Sample completion; Audit of sample clusters; Distribution of sample over time -- Data collection -- Data processing -- Sample weighting and projection procedures -- Statistical reliability and reporting.
538 ‡aMode of access: Internet.
650 0 ‡aReadership surveys ‡zUnited States.
650 0 ‡aConsumption (Economics) ‡xSurveys.
650 0 ‡aAdvertising ‡xResearch ‡zUnited States.
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DAT 1 ‡a20221207140737.0 ‡b2024-09-25T17:47:33Z
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