Researching the new electronic media :
what we need to know, current projects, future possibilities : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 15, 1982.

Description

Related Names

Advertising Research Foundation.

Language(s)

English

Published

[New York] : ARF, c1982.

Subjects

Cable television > Cable television / United States > Cable television / United States / Congresses.
Cable television advertising > Cable television advertising / United States > Cable television advertising / United States / Congresses.
Telemarketing > Telemarketing / United States > Telemarketing / United States / Congresses.

Physical Description

131 p. : ill. ; 28 cm.

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