The 1978-79 Simmons study of selective markets and the media reaching them /
Advertising Research Foundation.
APA Citation
Advertising Research Foundation. (1979). The 1978-79 Simmons study of selective markets and the media reaching them. New York: ARF.
MLA Citation
Advertising Research Foundation. The 1978-79 Simmons Study of Selective Markets And the Media Reaching Them. New York: ARF, 1979.
Warning: These citations may not always be complete (especially for serials).