The international encyclopedia of marketing /
European Marketing Confederation.

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Related Names: Paliwoda, Stanley J.
Thomas, Michael, 1944-
NIMA (Organization)
European Marketing Confederation.
Language(s): English
Published: Oxford : Butterworth-Heinemann, 1997.
Subjects: Marketing > Marketing / Encyclopedias.
Note: "The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda."
Physical Description: 372 p. : ill. ; 24 cm.
ISBN: 0750635010
Locate a Print Version: Find in a library

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