The international encyclopedia of marketing

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130 0 ⊔ ‡aNIMA marketing lexicon. ‡lEnglish.
245 1 4 ‡aThe international encyclopedia of marketing / ‡cEuropean Marketing Confederation.
260 ⊔ ⊔ ‡aOxford : ‡bButterworth-Heinemann, ‡c1997.
300 ⊔ ⊔ ‡a372 p. : ‡bill. ; ‡c24 cm.
500 ⊔ ⊔ ‡a"The original NIMA marketing lexicon was realized under the responsibility of the the following editorial board: Doctor Eric Waarts ... [et al.]. The English translation has been edited by Professor Michael Thomas, Professor Stan Paliwoda."
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡vEncyclopedias.
700 1 ⊔ ‡aPaliwoda, Stanley J.
700 1 ⊔ ‡aThomas, Michael, ‡d1944-
710 2 ⊔ ‡aNIMA (Organization)
710 2 ⊔ ‡aEuropean Marketing Confederation.
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