The international encyclopedia of marketing /
European Marketing Confederation.

APA Citation

Paliwoda, S. J., Thomas, M., NIMA (Organization)., European Marketing Confederation. (1997). The international encyclopedia of marketing. Oxford: Butterworth-Heinemann.

MLA Citation

Paliwoda, Stanley J, Michael Thomas, NIMA (Organization), and European Marketing Confederation. The International Encyclopedia of Marketing. Oxford: Butterworth-Heinemann, 1997.

Warning: These citations may not always be complete (especially for serials).