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Marketing research :
methodological foundations /
Gilbert A. Churchill, Jr., Dawn Iacobucci.

APA Citation

Churchill, G. A., Iacobucci, D. (2005). Marketing research: methodological foundations. 9th ed. Mason, Ohio: Thomson/South-Western.

MLA Citation

Churchill, Gilbert A, and Dawn Iacobucci. Marketing Research: Methodological Foundations. 9th ed. Mason, Ohio: Thomson/South-Western, 2005.

Warning: These citations may not always be complete (especially for serials).