Analysis for marketing planning /
Donald R. Lehmann, Russell S. Winer.

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Main Author: Lehmann, Donald R.
Related Names: Winer, Russell S.
Language(s): English
Published: Burr Ridge, Ill. : Irwin, c1994.
Edition: 3rd ed.
Subjects: Marketing > Marketing / United States > Marketing / United States / Management.
Physical Description: x, 198 p. : ill. ; 23 cm.
ISBN: 0256122768
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Limited (search only)	Pennsylvania State University

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