Consumer behavior :
in fashion /
Michael R. Solomon, Nancy J. Rabolt.

Description

Main Author

Solomon, Michael R.

Related Names

Rabolt, Nancy J.

Language(s)

English

Published

Upper Saddle River, N.J. : Prentice Hall, c2004.

Subjects

Consumer protection.
Consumers > Consumers / Psychology.
Consumers' preferences.
Consumer behavior.
Clothing and dress > Clothing and dress / Marketing.
Fashion merchandising.

Physical Description

xiv, 542 p. : ill. ; 26 cm.

ISBN

013081122X

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