Marketing management

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050 0 0 ‡aHF5415.13 ‡b.C95 2001
082 0 0 ‡a658.8 ‡221
100 1 ⊔ ‡aCzinkota, Michael R.
245 1 0 ‡aMarketing management / ‡cMichael R. Czinkota, Masaaki Kotabe.
250 ⊔ ⊔ ‡a2nd ed.
260 ⊔ ⊔ ‡aCincinnati : ‡bSouth-Western College Pub., ‡cc2001.
300 ⊔ ⊔ ‡axxv, 598 p. : ‡bcol. ill. ; ‡c28 cm.
504 ⊔ ⊔ ‡aIncludes bibliographical references and indexes.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement ‡vCase studies.
650 ⊔ 0 ‡aMarketing ‡xManagement.
700 1 ⊔ ‡aKotabe, Masaaki.
CID ⊔ ⊔ ‡a007990021
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DAT 1 ⊔ ‡a20120814112908.0 ‡b2023-12-29T18:37:23Z
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