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Marketing management /
Michael R. Czinkota, Masaaki Kotabe.

APA Citation

Czinkota, M. R., Kotabe, M. (2001). Marketing management. 2nd ed. Cincinnati: South-Western College Pub..

MLA Citation

Czinkota, Michael R, and Masaaki Kotabe. Marketing Management. 2nd ed. Cincinnati: South-Western College Pub., 2001.

Warning: These citations may not always be complete (especially for serials).