Advertising media :
strategy and tactics /
Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.

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Main Author: Jugenheimer, Donald W.
Related Names: Turk, Peter B.
Barban, Arnold M.
Language(s): English
Published: Dubuque, IA : Brown & Benchmark, c1992.
Subjects: Advertising media planning.
Physical Description: xii, 468 p. : ill. ; 24 cm.
ISBN: 069711791X
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