Essentials of media planning :
a marketing viewpoint /
Arnold M. Barban, Stephen M. Cristol, Frank J. Kopec.

Description

Tools

Cite this Export citation file

Main Author: Barban, Arnold M.
Related Names: Kopec, Frank J.
Cristol, Steven M.
Language(s): English
Published: Lincolnwood, Ill. : NTC Business Books, c1987.
Edition: 2nd ed.
Subjects: Marketing.
Advertising media planning.
Note: Includes index.
Physical Description: xii, 160 p. : ill. ; 26 cm.
ISBN: 0844230189
Locate a Print Version: Find in a library

Viewability

Item Link	Original Source
Limited (search only)	University of Wisconsin - Madison

View HathiTrust MARC record

Similar Items

Essentials of media planning : a marketing viewpoint

Author: Barban, Arnold M.
Published: 1993

Essentials of media planning : a marketing viewpoint

Author: Barban, Arnold M.
Published: 1976

Advertising media sourcebook and workbook

Author: Barban, Arnold M.
Published: 1981

Advertising media : strategy and tactics

Author: Jugenheimer, Donald W.
Published: 1992

Advertising : its role in modern marketing

Author: Dunn, S. Watson (Samuel Watson), 1918-1997.
Published: 1978

Readings in advertising and promotion strategy

Author: Barban, Arnold M.
Published: 1968

Advertising: its role in modern marketing

Author: Dunn, S. Watson (Samuel Watson), 1918-1997.
Published: 1974

An interactive consumer-product typological system : a progress report and partial evaluation

Author: Cohen, Joel B. (Joel Benjamin)
Published: 1970

Sociological research

Published: 1992

Russian studies in history

Published: 1992