Advertising: its role in modern marketing
[by] S. Watson Dunn [and] Arnold M. Barban.

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Main Author: Dunn, S. Watson (Samuel Watson), 1918-1997.
Related Names: Barban, Arnold M.
Language(s): English
Published: Hinsdale, Ill., Dryden Press [1974]
Edition: 3d ed.
Subjects: Advertising.
Physical Description: vii, 630 p. illus. 25 cm.
ISBN: 0030039665
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Limited (search only)	University of Michigan

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