Advertising media :
strategy and tactics /
Donald W. Jugenheimer, Arnold M. Barban, Peter B. Turk.
APA Citation
Jugenheimer, D. W., Turk, P. B., Barban, A. M. (1992). Advertising media: strategy and tactics. Dubuque, IA: Brown & Benchmark.
MLA Citation
Jugenheimer, Donald W, Peter B Turk, and Arnold M Barban. Advertising Media: Strategy And Tactics. Dubuque, IA: Brown & Benchmark, 1992.
Warning: These citations may not always be complete (especially for serials).