Essentials of media planning :
a marketing viewpoint /
Arnold M. Barban, Stephen M. Cristol, Frank J. Kopec.
APA Citation
Barban, A. M., Kopec, F. J., Cristol, S. M. (1987). Essentials of media planning: a marketing viewpoint. 2nd ed. Lincolnwood, Ill.: NTC Business Books.
MLA Citation
Barban, Arnold M, Frank J Kopec, and Steven M Cristol. Essentials of Media Planning: a Marketing Viewpoint. 2nd ed. Lincolnwood, Ill.: NTC Business Books, 1987.
Warning: These citations may not always be complete (especially for serials).