Advertising
[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram.

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Main Author
Wright, John Sherman, 1920-
Related Names
Winter, Willis L.
Warner, Daniel S.
Language(s)
English
Published
New York, McGraw-Hill [1971]
Edition
3d ed.
Subjects
Advertising.
Physical Description
xv, 816 p. illus. (part col.), maps (part col.) 24 cm.
ISBN
0070720657
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