Advertising
[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram.

APA Citation

Wright, J. Sherman., Winter, W. L., Warner, D. S. (1971). Advertising. 3d ed. New York: McGraw-Hill.

MLA Citation

Wright, John Sherman, 1920-, Willis L Winter, and Daniel S Warner. Advertising. 3d ed. New York: McGraw-Hill, 1971.

Warning: These citations may not always be complete (especially for serials).