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| 008 | 830309s1971 nyuab b 001 0 eng | ||
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| 050 | 0 | ⊔ | ‡aHF5823 ‡b.W7 1971 |
| 082 | ⊔ | ⊔ | ‡a659.1 |
| 100 | 1 | ⊔ | ‡aWright, John Sherman, ‡d1920- |
| 245 | 1 | 0 | ‡aAdvertising ‡c[by] John S. Wright, Daniel S. Warner [and] Willis L. Winter, Jr. With a foreword by Robert O. Bach and cartoon illus. by Bob Cram. |
| 250 | ⊔ | ⊔ | ‡a3d ed. |
| 260 | ⊔ | ⊔ | ‡aNew York, ‡bMcGraw-Hill ‡c[1971] |
| 300 | ⊔ | ⊔ | ‡axv, 816 p. ‡billus. (part col.), maps (part col.) ‡c24 cm. |
| 504 | ⊔ | ⊔ | ‡aIncludes bibliographies. |
| 538 | ⊔ | ⊔ | ‡aMode of access: Internet. |
| 650 | ⊔ | 0 | ‡aAdvertising. |
| 700 | 1 | ⊔ | ‡aWinter, Willis L. |
| 700 | 1 | ⊔ | ‡aWarner, Daniel S. |
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