Product policy :
concepts, methods, and strategy /
Yoram J. Wind.

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Main Author
Wind, Yoram.
Language(s)
English
Published
Reading, Mass. : Addison-Wesley Pub. Co., c1982.
Subjects
New products.
Product management.
Note
Includes index.
Physical Description
666 p. : ill. ; 25 cm.
ISBN
0201083434 :
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