Industrial buying and creative marketing
[by] Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.

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Main Author: Robinson, Patrick J.
Related Names: Wind, Yoram.
Faris, Charles W., joint author.
Marketing Science Institute.
Language(s): English
Published: Boston, Allyn & Bacon [1967]
Subjects: Marketing > Marketing / Management.
Industrial procurement
Physical Description: xviii, 288 p. illus. 24 cm.
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Limited (search only)	University of Michigan

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