Product policy : concepts, methods, and strategy

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100	1	⊔	‡aWind, Yoram.
245	1	0	‡aProduct policy : ‡bconcepts, methods, and strategy / ‡cYoram J. Wind.
260	⊔	⊔	‡aReading, Mass. : ‡bAddison-Wesley Pub. Co., ‡cc1982.
300	⊔	⊔	‡a666 p. : ‡bill. ; ‡c25 cm.
490	0	⊔	‡aAddison-Wesley series in marketing.
500	⊔	⊔	‡aIncludes index.
504	⊔	⊔	‡aBibliography: p. [623]-648.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	0	‡aNew products.
650	⊔	0	‡aProduct management.
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