Introduction to marketing management; text and cases

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100 1 ‡aRewoldt, Stewart H. ‡q(Stewart Henry), ‡d1922-1979.
245 1 0 ‡aIntroduction to marketing management; ‡btext and cases ‡c[by] Stewart H. Rewoldt, James D. Scott [and] Martin R. Warshaw.
260 ‡aHomewood, Ill. : ‡bR. D. Irwin, ‡c1969.
300 ‡axv, 718 p. ‡billus. ‡c24 cm.
500 ‡aOn spine: Marketing management.
504 ‡aBibliographical footnotes.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing ‡xManagement ‡vCase studies.
650 0 ‡aMarketing ‡xManagement.
700 1 ‡aWarshaw, Martin R.
700 1 ‡aScott, James D. ‡q(James Dacon)
740 0 ‡aMarketing management.
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